Campa Cola is returning. Will Salman Khan?
Campa Cola’s return to the public eye is a rare occurrence in the fizzy industry. Rarely does a cola brand get a second shot at being fizzy-licious but Reliance Consumer Products, the fast-moving consumer goods arm and subsidiary of Reliance Retail Ventures, is offering just that. Most of us may have forgotten what the Campa Cola brand stood for but maybe not Salman Khan. Salman was only 15 or 16, oozing the same solo swag he tries to channel now at age 57. Ad film-maker Kailash Surendranath, founder of Kailash Picture Company, was approached by Chaitra Advertising in 1982 to make a campaign for Campa Cola, an ad film that captures the vibe of the youth. Kailash decided to cast some of the most sought after young faces in the campaign which was shot on a yacht and underwater in Andaman. The film-maker chose actress Ayesha Shroff (Jackie Shroff’s wife), model Aarti Gupta Surendranath, models Shiraz Merchant, Sunil Nischol and Vanessa Vaz for the campaign. And Aarti brought in a yo...